A FREE newsletter and idea hub for people who care about better communication.

Every week, I break down what makes a message work.

You get:

• Media breakdowns - the campaigns, content, and cultural moments

• Brand psychology - what works, what flops, and why it’ll work on you

• Copywriting lessons - how to write lines that make people nod, sob, laugh, click, and buy

• Taste filters - what to ignore, what to steal, and how to tell the difference

• Free guides on brand voice, copywriting, storytelling, and strategy, built for smart, creative people who want to get better at communication

• Book breakdowns with practical takeaways (no need to read the whole thing)

It’s all designed to help you communicate with more originality, emotional intelligence, and delight, so your message connects with people.

I aim to close the gap between brands and real humans, using personality, tone, story, strategy, and a cheeky bitta style that still sells without selling out.

For business owners, marketers, leaders, writers, and creatives who are done sounding boring.

Smart, human, sometimes funny. Always useful.