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brand voice, positioning & messaging strategy

copy that sells: web, email, ad campaigns

luxury sales storytelling

social media, editorial & ghostwritten content

decks, pitches & high stakes storytelling

brand voice, positioning & messaging strategy

copy that sells: web, email, ad campaigns

luxury sales storytelling

social media, editorial & ghostwritten content

decks, pitches & high stakes storytelling

Folder: services

brand voice, positioning & messaging strategy

copy that sells: web, email, ad campaigns

luxury sales storytelling

social media, editorial & ghostwritten content

decks, pitches & high stakes storytelling

the writers room

StorySelling 101: A better way to frame your offer

sales, copywriting, storyselling Madeline 30/6/25 sales, copywriting, storyselling Madeline 30/6/25

StorySelling 101: A better way to frame your offer

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Mad Lines is a Sydney-based copywriting and brand voice studio helping brands craft tone of voice, narrative strategy, and copy that converts with personality.