Most brands don’t realise their copy is their brand.
These are the words people meet you through, what people judge, trust, and buy. Or don’t.
copy that sells, clicks, and sticks.
This is not your landing page in its stiff Sunday best.
It’s your mate’s cool older cousin who knew everyone and understood what to say without trying.
No hiding under fake urgency or obvious AI breath that shows no actual thought went in.
The secret to good copy won't be found in a one-size-fits-all copy template list. It comes from knowing what your audience really wants, and making it clear why you’re the one who gets it.
Websites with a wink.
Emails people look forward to.
Ads that get clicks because they earn a cheeky head tilt and a smirk.
You’ll walk away with:
A voice people want to read
Copy that gets people to act, not just skim
A brand voice that sounds unique to you
Confidence in how you show up and communicate
Finished copy you don’t have to rewrite
Messaging that resonates with real people
Improved posture from standing confidently near your new website
Here’s what we can do.
Website copy that sells.
Your website is a 24/7 sales engine wrapped in a brand experience. The words on it matter.
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I’ll take a clear-eyed look at how you sound, who you're speaking to, and where you sit in the market, so we know exactly what needs sharpening.
I’ll dig into your existing words, across platforms, channels, decks, bios, bots, to find what’s landing, what’s limp, and what’s doing unintentional brand damage.
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The welcome mat of your brand. I write clear, confident messaging that sets the tone, builds trust, and guides people exactly where you want them to go, without losing their attention halfway down the page.
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This is where people decide if they believe in you. I write narrative-led copy that adds context, builds connection, and earns trust, without slipping into buzzwords.
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This is where people decide if your brand belongs in their life. It should do more than explain, it should invite, connect, and persuade.
I write copy that shows people how your product fits into their world, what it changes, what it makes easier, what it makes possible. Not just what it is, but why it matters to them.
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Focused, frictionless, and designed to convert. I write copy that meets cold traffic with clarity and gives them a reason to say yes, fast.
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Your pitch, built with structure, psychology, and momentum. I write long-form copy that moves people from unsure to sold, without pressure or gimmicks.
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Short-run, high-impact messaging for campaigns, drops, or seasonal offers. Clear value, smart structure, and a touch of urgency.
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Copy that supports the journey. Buttons, CTAs, form fields, and tooltips, funny 404 pages.
Small details that build trust and remove friction.
Email copy that converts.
Inbox copy that feel like a conversation from someone you like.
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First impressions that actually land. I write structured flows that make people feel seen, not sold to.
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Copy for downloadables, quizzes, or toolkits, plus the follow-up emails that build on the interest and guide the next move.
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5-day sequences that teach, earn trust, and position your brand as the smart choice.
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Useful, entertaining emails your audience actually wants to open. Personality-led, story-rich, never filler.
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Email campaigns that build anticipation and drive conversions, without hype fatigue.
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Promotional or seasonal flows that hit the right note at the time, written with structure, style, and purpose.
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Longer-term flows that keep your brand relevant between launches. Low-pressure, high-value.
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Custom email logic for cart abandonment, onboarding, re-engagement, referrals, nudging trials into paid plans and more.
Ad campaigns that get clicked.
From billboards to beer mats, podcast scripts to push notifications, if it needs words, I’ll make them count.
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Big-picture creative thinking.
I develop original ad concepts, pop-up ideas, campaign angles, guerrilla ads, brand taglines, and messaging platforms that give your brand something to say, and a memorable way to say it.
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Short, sticky, ownable language that hold your campaign together across every channel.
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Natural-sounding, time-conscious scripts designed to land your message in 15–60 seconds, without sounding forced or salesy.
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Scroll-stopping ad copy for Meta, Google, TikTok, LinkedIn, Reddit, Amazon, Pinterest, and more.
Channel-specific, adapted to platform quirks, audience mindset, and campaign goals.
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Short, punchy ad copy made for banner ads, native placements, and retargeting campaigns, where your words need to land fast, with almost no context.
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Copy built to be seen IRL, designed to surprise, guide, amuse, or delight in a crowded space.
From billboards to beer mats, posters to press ads, I write high-impact, low-word-count lines. Sharp, memorable, and made to sell in seconds.
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Copy that makes the experience better.
From menus to mirror messages, wayfinding signs to surprise moments in unexpected places, these are the message-y bits that turn spaces into stories.
Maybe it’s guiding, charming, or making someone smile in the bathroom queue, every line adds personality to the physical world your brand lives in.
It’s the copy people point at and quietly photograph. Details matter.
Attention is expensive.
Don’t waste it with bad words.
Copy not clicking?
Tell me what you're launching, what needs clicks, and where your copy isn't pulling its weight. Whether it's a campaign, a sales page, or an ad that performs, I’ll help you make it land, stick, and sell.
Prefer to reach out directly? Email me at hello@mad-lines.com.
Bonus points for strong subject lines.