Simple. I offer monthly retainers for clients who want real traction, not just a quick fix. Great content compounds. A retainer means consistent, high-quality output that builds authority, keeps you visible, and moves the needle.

Prefer a one-off project? No problem. I take on punchy pieces too, whether it’s a LinkedIn overhaul, a standout article, or something strategic to kick things off.

No faff. Just a 30-day heads-up if you're pausing a retainer, so we can wrap things properly and keep your momentum intact.

Influence compounds. That’s the ROI.

The more you speak with clarity and originality, the more your name (or brand) becomes shorthand for authority in your space. This is about positioning, perception, and long-game power.

Here’s what it drives:

• Inbound magnetism.
  Instead of pitching, you attract. Clients, investors, partners, and press come to you, already warmed up.

• Trust at scale.
  Thoughtful content builds credibility before the first call. People don’t need convincing, they’re already convinced.

• Stronger networks.
  You’re shaping the conversation. Good content creates connection points with the right people.

• Faster decisions, higher conversions.
  When people already believe in your ideas, they say yes quicker and at a higher price point.

• Audience growth that matters.
  Email subscribers, followers, fans, not fluff. Real people, genuinely engaged.

• Career acceleration.
  When you speak like a leader, the world treats you like one. Promotions, partnerships, and bigger roles tend to follow.

In short: thought leadership is your voice doing the heavy lifting, long after you’ve logged off.

Yes, I offer both.

A one-off project is great if you need a few one off articles, a juicy lead magnet, an educational email course or an email sequence.

But for those who want to build lasting momentum, a monthly retainer ensures you have a steady stream of content reinforcing your authority and influence, with minimum effort from you.

Agencies juggle. I focus.

With an agency, your voice usually gets passed down a chain, briefed, watered down, polished to the point of blandness. It’s efficient, but it rarely sounds like you.

With me, what you see is what you get: one trusted partner, no middle layers, no handovers. I work closely, confidentially, and strategically so every word actually reflects your thinking, tone, and ambition.

Agencies aim for output. I aim for influence. PR gets you visibility. I make sure you're worth seeing, and worth remembering.

This isn’t content for content’s sake. This is communication that hits, sticks, and scales with you.

AI can generate. I help you communicate.

AI is fast, clever, and good at summarising what’s already been said. But if you care about originality, resonance, and building a reputation that actually means something, you need more than well-arranged words.

Here’s the difference:

• AI reflects what exists. I help you articulate what’s next.
  If you’re leading, innovating, or trying to stand out, recycled ideas won’t cut it. I extract, challenge, and shape your thinking into a message worth listening to.

• AI doesn’t know what matters. I do.
  It doesn’t understand your business goals, market nuance, or brand perception. It can’t prioritise, sequence, or align your messaging with your strategy. I write to position, not just to fill space.

• AI doesn’t have taste.
  It has data. But influence is built through discernment, not averages. The human edge is in what not to say, in timing, tone, intuition, and knowing how your words land in the real world.

• AI follows instructions. I ask better questions. I see the bigger picture. AI won’t challenge your thinking, or help refine your raw thoughts into compelling arguments. I do.

• Context matters. AI doesn’t understand industry nuances, cultural shifts, or the human dynamics that make your voice unique. I write with precision, relevance, and personality.

• AI lacks adaptability. Thought leadership isn’t static. It’s about responding to trends, shaping conversations, and positioning yourself ahead of the curve. That takes intuition, strategy, and real-world experience, things AI doesn’t have.

• Credibility is everything. AI-generated content often feels generic, lacks depth, and can be spotted a mile away. People follow real people, not AI-generated fluff.

• AI isn’t emotionally invested. But your audience is. They can spot the difference between generic content and something that actually feels like you. That difference is trust. Credibility. Likeability. And it doesn’t come from a prompt, it comes from working with someone who gets it.

In short:
AI is a brilliant tool. But it’s not a partner. It won’t care about your voice, your audience, or your legacy. I do.

Posting is one thing. Being known for your ideas is another.

A ghostwriter helps you build a strategic, recognisable presence so that every article, post, or insight works toward bigger goals. Visibility, reputation, conversions, sales, and real-world opportunities.