decks, pitches & high stakes storytelling

narratives built to close the gap between “cool idea” and “we’re in”

Whether you’re raising, selling, or repositioning, this is a story-led strategy that makes the yes feel obvious.

We start by getting clear on what you’re trying to say, what the deck, the pitch, or the strategy needs to do. Not just the facts, but the feeling. The why now. The why you.

Then I dig into whatever you’ve got, notes, slides, background decks, a brain dump in a voice note, and start shaping the spine of the story. Where it starts, where it builds, where it lands.

I map the structure, find the gaps, and tighten the logic. And then I’ll cook up some sharp, high-trust, high-taste copy that carries the pitch without ever overselling it.

You get a narrative that travels further, lands stronger, and makes people want to say yes.

You’ll walk away with:

A messaging framework your team can align on

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A sharp, investor-ready deck copy that sells your vision

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A story that opens doors, not just explains slides

Bios and one-liners you’ll reuse forever

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A versatile narrative you can reuse across emails, bios, and intros

Here’s what we can do.

Narrative Strategy & Positioning

Everything you need to communicate with clarity and conviction, no matter who’s asking or what’s at stake.

  • A full top-down sweep of your current pitch materials. I’ll find the weak spots, clarify your arc, sharpen your proof points, and give the whole thing structure, flow, and purpose. No slide left behind.

  • Your full messaging toolkit. Bios, copy, email templates, talking points, elevator scripts, and strategic language for every room. Built to be shared, repeated, and remembered, so everyone’s telling the same story, the right way.

  • Before we decide what to say, we decode what’s already being said (and ignored).

    I review your current decks, messaging, bios, and intro copy, then audit it against how investors, partners, and your industry actually think. We identify what's unclear, off-key, or missing the mark, and where there's narrative gold you haven’t used yet.

    This is the honest, external read that saves you six meetings of “why aren’t they getting it?”

  • What do your investors, buyers, and board members already believe? And how do we meet them where they are, then shift the frame?

    I dig into how your audience talks, what language they respond to, and how similar companies or founders are positioning themselves. I decode the psychology of decision-makers in your space so your messaging doesn’t sound “nice”, it sounds inevitable.

  • Your best story isn’t made up, it’s mined.

    I talk to founders, co-founders, team leads, partners, or investors to surface the real story behind your business. These are lightly facilitated conversations that help shape how you sound when you’re not in the room, and how your team stays aligned when you are.

  • Not just what you do, but what role you play.

    Using narrative archetypes, emotional tone profiling, and competitive framing, I define the role your brand (or you) play in your category.

    Rebel? Educator? Optimist? Assassin?

    This is how we create messaging that feels both authentic and deliberate, without sounding like you followed a formula.

Branded Worlds & Pitch Decks Types

Tailored formats for different industries, use cases, and moments.

  • Whether you're raising capital, pitching a series, a film, a restaurant, launching a new venture, or convincing your wife to get a takeaway.

    Tight, scrollable copy that blends strategic logic, emotional momentum, and vision into a story that gets a "yes."

  • Narrative-rich decks that unpack the story behind your product, brand, or experience, crafted to connect emotionally and commercially.

    Great for launches, partnerships, and brand evolution moments that deserve more than just a logo and a vibe.

  • A sharp, narrative-led deck that threads your projects through tone, theme, and perspective.

    For producers, creatives, and agencies wanting to pitch a portfolio with narrative cohesion and taste.

    Less “here’s what we’ve made,” more “here’s what we stand for.”

  • The creative blueprint of your world. Tone, rules, characters, themes, purpose, all written to make buyers, collaborators, and talent feel the show before it’s ever made.

  • For those big pivots, new ideas, or “hey, you should meet them” moments. A lean, persuasive deck that frames who you are, what you’re building, and why it matters, without tipping into TED Talk energy.

  • For founders who want to align teams, investors, or stakeholders around their philosophy, purpose, and future direction.

    Think: the deck that explains why this company exists.

  • A narrative-led asset that wraps your voice, values, and wins into one sharp, easy-to-share package.

    Includes multi-format bios, signature talking points, and how to introduce yourself without sounding like a résumé.

  • For founders or creators pitching collabs, brand partnerships, or sponsorship deals. Highly tailored to the audience, designed to open doors with taste and clarity.

The Copy Process

The strategic process behind every deck I write—built to persuade across audiences and industries.

  • Before we touch a slide, we clarify what’s really being said, and what your audience actually needs to hear.

    • Define the core message and belief you want them to walk away with

    • Map slide flow for narrative tension, clarity, and pacing

    • Align content structure to decision-making psychology (not slide templates)

    • Assign each section a purpose: Intrigue. Prove. Persuade. Close.

  • Every slide gets a job. Every word earns its place.

    • Sharp headlines that carry the narrative solo

    • Strategic body copy: tighter, clearer, cleaner

    • Product logic wrapped in emotional relevance

    • Stories, stats, and structure that keep attention

    • Rhythm and retention built into the flow

  • The close matters more than people think.

    • A bold reframing of your opportunity

    • A memorable, repeatable narrative payoff

    • A clean, confident ask or CTA

    • Ending on belief, not desperation

  • The “oh shit, they thought of everything” part.

    • Investor FAQ slide copy to pre-empt objections

    • Talking points and intro emails for sending with confidence

    • Audience-specific versions (investors, boards, media, internal)

    • Optional metaphors, taglines, and story devices to increase stickiness

  • Because "professional" shouldn't mean forgettable.

    Some pitches fall flat because they all sound the same. I work with you to calibrate tone, rhythm, energy, and emotional charge so the copy persuades, entertains, or commands.

    Whether you want poetic, punchy, high-brow, or casually genius, I’ll find your tone and make it work across every slide.

Now, shall we make some mad lines?

If you’re ready to shape conversations, build influence, and turn your ideas into sharp, strategic content, let’s talk.

Tell me a little about you, your work, and the writing support you need. I’ll be in touch soon to arrange a free, no-obligation call where we’ll discuss how to make your message stronger, clearer, and impossible to ignore.

Prefer to reach out directly?

Email me at hello@mad-lines.com.

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