The Brief

Netflix UK approached us with an intriguing tonal challenge: Wedding Season was a genre disruptor, a chaotic international conspiracy thriller that looked like a rom-com, dressed like a wedding, and moved like a chase sequence.

The show opens with a literal bloodbath at the altar, bodies slumped into a wedding cake, and a protagonist on the run in her gown. My task was to create a short, sticky, smart tagline that matched the show’s knife-edge tone. Darkly funny, fast-paced, and emotionally messy.

I was given the full series script, not preview screeners, so I read every episode, mapping tone shifts, character dynamics, and recurring motifs to reverse-engineer how a line could hold emotional, narrative, and tonal weight without giving too much away.

What I love about writing taglines is how they make you boil a whole story down to one clean line. A good one doesn’t try too hard, it just gives you a feeling. It nudges you to look closer, sets the mood, and leaves a bit of mystery. You’re not explaining the film, you’re hinting at it. It’s copywriting with a screenwriter’s mindset. It's storytelling, and figuring out how to say a lot with very little.

Research & Strategic Context

I looked into a content framework based on four core tensions in the show.

• Love vs. lies

• Ritual vs. chaos (wedding juxtaposed with global espionage)

• Style vs. substance

• Feminine aesthetics vs. masculine violence

With that, I explored tagline angles that could deliver:

• High-concept hook (romance + crime)

• Action stakes in a wedding wrapper

• Irony or contradiction (marriage vs. murder)

• Emotional undertone (grief, trauma, trust)

Early Tagline Explorations

We explored multiple routes, from stylised and ironic to emotional and direct:

• I do....n't trust her.

• The family didn’t make it.

• You may now run.

• Emotionally unavailable. Internationally wanted.

• It was true love. Allegedly.

• The truth wears many veils.

• Engaged and armed.

• A match made in mayhem.

• Till death... turned up early.

• Nice day. Everyone cried.

• It’s a wedding to die for.

• This was not the plan.

• Don’t tell the bride.

• The speeches were killer.

• The dress is ruined.

• Nothing was honest. Except maybe the kiss.

• For better, for worse, for blood

• Vows. Veils. Violence.

• This is what closure looks like

• One last shot at love.

• This wedding’s going off.

• Save the date. Duck for cover.

• Till death RSVPs early

• Something old. Something new. Someone’s screwed.

• Love is a bloody mess.

• Commitment issues. And a kill list.

• To have and to hold... hostage.

• Love runs. Death follows.

• In sickness, in stealth.

• Speak now, or run forever.

• Always the guest, never the alibi.

• Here comes the run.

• White dress. Red flags.

• The dress code is… bulletproof.

• One Unholy union.

• If the shoe fits, run.

• Blushing bride. Bloody groom.

• A shotgun wedding.

• Plus one. Minus ten.

• She wore a smile. And carried a grudge.

• She didn’t do it. Probably.

• Her big day. Their last.

• Say yes to the mess.

• For better, for worse… mostly worse.

• Happily never after.

• What’s mine is classified

• This isn’t a honeymoon story.

• Do you take this chaos?

• Romance is the first casualty

• Some love stories end with bloodstains.

• She’s wearing white. He’s seeing red.

• Here comes the bride… and there goes the groom

• Bound by love. Buried by lies.

• 'Til death' was the theme.

• What happened to the groom? Depends who you ask.

• Some vows are deadly.

• Everyone cried. Not everyone left.

• Murder looks good in white

• Love is a battlefield.

• Speak now. Or get silenced.

Final Tagline

Netflix selected a version of the earliest exploration, “Till Death Do They Part” a twist on the wedding vow cliché. While I found it a little safe, it neatly encapsulated the blend of romance and murder, and crucially, paired cleanly with the artwork of a wedding gone wrong.

The chosen line paired with key art showing the bride and groom flanked by corpses face-down in their food—an instantly contradictory, attention-grabbing visual.